What's New On The Blog

As coaches, we often encounter (or embody) the Lone Wolf archetype – a powerful feminine leadership style characterised by expertise, self-reliance, and an unwavering drive for excellence. While these traits can fuel remarkable achievements, they mask deeper patterns that limit both...

For most of my life, I’ve been a horse person. I learned to ride when I was four and spent most of my younger years relentlessly nagging my parents to buy me a horse. I played with toy horses, read horse books, and spent as much time as possible at the local riding school, daydreaming that...

Introduction

Creating a personal leadership brand is about more than just job titles or qualifications; it’s about showcasing the essence of who you are as a leader. By understanding and embracing your unique leadership archetype, you can craft a brand that feels authentic, empowering, and...

People pleasing is a common behaviour that can significantly impact someone's personal and professional life. Many people find themselves constantly putting others' needs before their own, often at the expense of their own well-being. This pattern of behaviour, the Martyr Archetype, can lead to...

As leadership, career, and empowerment coaches, we often encounter clients who struggle with self-doubt and imposter syndrome, particularly in high-stakes leadership positions. The key to overcoming these challenges lies in embracing one's inner Sovereign – that self-assured, confident, and...

In today’s fast-paced world, feeling overwhelmed has become a common experience, touching on every aspect of mental health and well-being. Whether it stems from the pressures of daily responsibilities, the relentless pace of work, or the challenges of balancing personal life, overwhelm can...

In the complex weave of human interaction, the art and science of building rapport are essential tools for creating meaningful connections, fostering trust, and enhancing communication. For women coaches, engaging our Tribe Builder Archetype is crucial, as the ability to connect and nurture...

The Sovereign Archetype commands respect simply by being who she is. She firmly recognises her intrinsic worth and maintains high self-esteem.

Respect manifests in two primary forms: the respect we have for ourselves and the respect we receive from others. These are deeply interconnected.

Let's c...

Leadership is a multifaceted journey, often celebrated for its visible successes. However, beneath the surface of every leader's journey lie the less discussed, more complex aspects of the shadow archetypes. These hidden forces can significantly influence a leader's behaviour and...

Understanding and embodying the Empowered Archetypes offers a path to unlocking our leadership potential and creating self-awareness.

The Empowered Archetypes—the Sovereign, the Warrior, the Tribe Builder, and the Wise Woman—are guides in nurturing our inherent strengths, cultivating...

In a world filled with uncertainty, it's only natural to seek control over our own lives. However, the Lone Wolf Archetype can take this desire to an extreme, becoming what is commonly known as a "control freak." Lone Wolves have a strong need for control, often struggling to delegate tasks, ask...

Back in 2018, when I was working on the development of the Women's Leader Archetypes, I had a wonderful group of 538 women participating in my research. One of the activities I gave them was to define what a Sovereign Woman meant to them. I was absolutely blown away by the depth of the responses...